Marseille – Sud

About the City

Marseille, the second largest city in France, blends a vibrant urban environment with natural beauty, including the Calanques National Park and Mediterranean coastline. Its diverse demographic and rich history make it a hub for culture, commerce, and innovation.

Main Objectives

This pilot in Marseille focuses on:

  • Decarbonizing last-mile delivery for food logistics.
  • Enabling delivery within low-emission zones using sustainable technologies.
  • Promoting short food supply chains between producers and consumers.

Innovative Technical Solution

The pilot involves retrofitting a diesel van into an electric vehicle and installing an electric charging station at Livrazou’s shared logistics warehouse. This approach reduces emissions and the ecological footprint while reusing existing vehicles.

Key benefits of retrofitting include:

  • Cost Efficiency: Lower costs compared to purchasing a new electric vehicle.
  • Environmental Impact: Reduced waste and emissions by extending vehicle lifespan.
  • Regulatory Compliance: Alignment with European decarbonization and air quality regulations.

Key Stakeholders

  • Livrazou: Beneficiary and operator of the retrofitted vehicle and logistics warehouse.
  • Local Public Authorities: Supporting sustainable urban mobility initiatives.
  • Food Chain Stakeholders: Including organizations like Fab’Lim, Pain et Partage, and Manger Bio en Provence, promoting agroecological practices and sustainable logistics.

Implementation Strategy

  1. Retrofitting Process: Convert a diesel vehicle from Livrazou’s fleet into an electric vehicle.
  2. Infrastructure Development: Install an electric charging station at the shared warehouse to support logistics operations.
  3. Collaborative Approach: Engage stakeholders in developing efficient and sustainable logistics solutions for the region.

Expected Impact

  • Environmental: Significant reduction in greenhouse gas emissions and air pollution.
  • Economic: Cost-effective logistics solutions for food transport.
  • Social: Increased awareness and adoption of sustainable practices in urban logistics.

By integrating innovative retrofitting technology and sustainable logistics, Marseille’s pilot exemplifies an eco-friendly approach to urban food transport while supporting local producers and communities.