Have you ever thought about how far your tomato has traveled before landing in your fridge?
✈️ It crossed borders,
🚛 rode in a plastic crate,
🌫️ and left a trail of emissions behind.
All that effort and energy — just to end up next to identical tomatoes grown only 20 kilometers away.
The hidden cost of imported food
When we choose imported produce over local alternatives, we often overlook the environmental price tag. Long-distance transport increases carbon emissions, adds layers of packaging waste, and disconnects us from the people who grow our food.
A simple choice that matters
Supporting local farmers means fresher products, smaller carbon footprints, and stronger communities.
Next time you’re in the market — would you still choose the imported one?
Let’s rethink the way our food moves. Because sometimes, sustainability starts just down the road. 🌿
